North American Online Gambling Market to Reach $32.95 Billion by 2030
The North American online gambling industry is growing fast and is expected to be worth $32.95 billion in 2030, music to the ears of our best sports betting sites. The forecast growth reflects an assumed 12.2% compound annual growth rate (CAGR) from 2025 to 2030, driven by a shift in consumer preferences toward online gambling.
The easy availability and accessibility of online poker rooms, the best sportsbooks, and top real money online casinos make online gambling services appear omnipresent. This aims to create a more extensive user base with a broader range of demographics.
Among the strongest drivers of this growth is the integration of financial technologies into the online casino environment. Cryptocurrencies and digital wallets have improved the ease with which players make deposits and withdrawals and the security of payments in transactions.
Moreover, blockchain platforms have begun fulfilling their function of increasing operating transparency and minimizing fraud. Despite such technical progress, regulatory obstacles and acceptance challenges related to digital currencies remain a bottleneck.
The market composition also indicates some of the key trends. Esports betting and live dealer casino games are two rapidly emerging verticals, featuring engaging and interactive experiences that draw technology-savvy users.
Simultaneously, sustainable gaming models become more integrated as operators respond to calls for ethical gaming environments. The sports betting market segment dominated in 2024, accounting for over 49% of total revenue as betting legalization expands throughout U.S. jurisdictions.
Despite the rise of sports betting apps, desktop platforms had the largest market share in 2024 since dedicated players had utilized them for a considerable time.
State tax increases reconfigure online gambling
With the growth of North America's online gaming market, states are rethinking their economic agendas, particularly through the emergence of taxation on internet gambling. Illinois and New Jersey are at the forefront of recent legislative action to increase state revenue, albeit with varying levels of resistance from the industry.
Illinois lawmakers approved a full fiscal year 2025 budget worth $55.2 billion on May 31. The budget includes a contentious per-bet tax model for online sports bets, a major departure from previous models.
The sportsbooks will be compensated $0.25 for the first 20 million online wagers they accept in a year under the new legislation. For wagers accepted in numbers above that amount, the rate rises to $0.50 for each wager.
The graduated system will generate an additional $36 million per year for the state, although operators have questioned whether such a system will prove sustainable in the long term.
New Jersey also moved to raise more of its tax revenues from gambling, although more cautiously. Although Governor Phil Murphy originally suggested imposing a 25% tax on online sportsbook and casino revenues, lawmakers authorized 19.75% instead.
This new rate represents a significant spike over the current 13% for internet sports betting and 15% for internet gaming. The New Jersey Legislature must act by July 1 to pass the revised budget, which also means budget issues are increasingly intertwined with legalizing online gambling.
